Urban Cádiz Plan: Integrated Performances Program (Spain)

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Reference Date: 26-07-1998

Experience selected in the 1998 Dubai Award for Best Practice, and catalogued as GOOD. ( Best Practices Database.)
País/Country: Spain

United Nations Region: Europe
Ecological region: Coastal
Activity: Neighbourhood
Partnerships: Local Authority. Academic, Research. Proffessional Asociation.

Themes = Architecture and Urban Design: historic preservation; landscape design; sustainable community design. Economic Development: capital formation; enterprise development (formal and informal sectors); micro-credit. Social services: education.

Main contact:
Enrique García Agulló y Orduña
Cádiz City Council (Local Authority)
Plaza San Juan de Dios s/n
Cádiz
SPAIN
11005
Tel: +34 956 290213
Fax: +34 956 201120
E-mail: delegacion.fomento@cadizayto.es
http://www.cadizayto.es/urban

Partner:
Manuel Galán Vallejo
Cádiz University (Academic/Research)
C/ Ancha n.:16
Cádiz
SPAIN
11001
Tel: +34 956 226302
Fax: +34 956 226809

Partner One Support Type: Technical Support

Partner:
Javier Sánchez Rojas
Cádiz Enterprise Corporation (Professional Association)
Avda Ana de Viya n. 9
Cádiz
SPAIN
11004
Tel: +34 956 28 19 03
Fax: +34 956 28 19 33

Support Type: Technical Support

Partner:
Aurelio Crespo Mérida
Fondo Formación de Cádiz
Avda. de Guadalete s/n
Cádiz
Cádiz
SPAIN
11012
Tel: +34 956 263211
Fax: +34 956 250405

Support Type: Technical Support

Organización nominadora
D. Marta García Nart
Comité Nacional Español
Paseo de la Castellana 67
Ministerio de Fomento
Madrid 28071
España
Tel: +34-91 597 75 72
Fax: +34-91 597 86 04
E-mail: mgnart@mfom.es

Key Dates

S U M M A R Y

• Improvement of the physical support, the urban space and it's equipment: within this measure has been acted on given streets, squares and monuments of the zone, also they have been begun a series of rehabilitation and acquisition performances of buildings to give them a social and economic purpose.
  
• Training and Employment Program: for residents in the performance zone have been imparted to date a total of 5.500 training hours to a total of 550 pupils distributed between formative programs for social disadvantage collective, for longtime unemployed, for the crafts, and technological spaces program.
  
• Improvement of the economic fabric of the zone: mainly the elaboration of a Financial Helps Plan to the SME's, also is found in draft phase the project of work of a Companies Center, Formation and professional Direction, whose objective is to facilitate the small companies development that generate activity in the zone.

1. Integrative: Balance between infrastructure performances, social services, training and economic activities impulse.
   
2. Creative of employmet: Through investments in the making and to boost the economic activities.
   
3. Innovative: Concerning that they participate in its development political, economic and social institutions of the city.
   
4. Sustainable: it is inserted within a Framework Program designed for the ancient hull, defines global performances that seek a energize and multiplying effect and lasting in the time.
   
5. Transferable: It is considered a pilot program whose experience is transferable to any other city.

N A R R A T I V E

1. Situation before the initiative
The integrated performance program in the Neighborhoods of the Pópulo and Santa María (Urban-Cádiz Plan), it is a Program cofinanced by the European Union and the town hall of Cádiz through the Community Initiative Urban and whose period of execution ends in December of 1999, it is configured by a set of performances whose final objective is centered in the economic and social reactivation of two neighbourhoods located in the old part of the city of Cádiz and that belong to part of the area more depressed of the historical city what motive the development of the mentioned plan.

Previous situation
The neighbourhoods of the Pópulo and Santa María, in spite of the central position that occupy with respect the old part, they are absolutely marginal zones in terms of the economic activity, being estimated that its strike rates are very superior to the 30% of the average of the city and by so much of the highest of the European Union, what carries with himself some not alone problems of infrastructures or of habitat but also of quality of life, very removed from the European standards.

The neighbourhoods are found between the more densely populated of the old part (772 people/hectare) and present the accumulation levels but accuse, also the high unemployment index that is in the root of the economic difficulties that cross many families of the zone. The active population present some low professional qualification levels and the incorporation of the feminine population to the occupational world is very scarce.

Preparing the information and clarifying the priorities
For the development of the program the Town Hall of Cádiz approved the organizational structure of the same, in the one which is considered necessary the participation of the economic and social agents of the city, being constituted an Advisory Commission where they are represented and whose principal function is that of advice and conference of the different projects to execute. The entities that form part of the advisory commission of the Urban-Cádiz Plan are the following:

• Ayuntamiento de Cádiz
  
• Asociación de Vecinos de Santa María
  
• Asociación de Vecinos de El Pópulo
  
• Junta de Andalucía
  
• Universidad de Cádiz
  
• Colegio de Arquitectos de Cádiz
  
• Fondo de Formación Cádiz
  
• Instituto de Fomento de Andalucía
  
• Colegio de Economistas
  
• Suministradora Eléctrica de Cádiz, S.A.
  
• Empresa Municipal Aguas de Cádiz, S.A.
  
• Gas Andalucía
  
• Asociación de artesanos de Cádiz, ASACA
  
• Patronal de hostelería de Cádiz HORECA
  
• Telefónica de España S.A.
  
• Asociación de Comerciantes de Cádiz
  
• Escuela de Artes Aplicadas y Of. Artísticos
  
• Obispado de Cádiz y Ceuta
  
• Cámara de Comercio, Industria y Navegación de Cádiz
  
• Confederación de Empresarios de Cádiz

3. Objectives, strategies and mobilization of resources

General objectives of the Urban Cádiz Plan, and budgets
The Urban-Cádiz Plan has a budget of 2.316 Billion of those which pesetas 70% finances it the European Union and 30% remaining the Town Hall of Cádiz to obtain the objectives and to develop the programs that below are detailed indicating their/its budgets

1. Improvement of the urban scene, of the life conditions of the population and environmental, through the reduction of equipment deficit, reurbanization of streets, modernization of services nets. Budget:1.095Millions of pesetas
   

2. To Improve the economic support, restructuring the commercial activity and offering new terciary activities with capacity of innovacion. Budget: 522 Million of pesetas
   

3. To impel social policy measures, facilitating training that contribute to the insert profesional. Budget: 699 Million of pesetas.

4. Process
To develop the Urban-Cádiz Plan was approved by the pleno of the Town Hall of Cádiz, an organizational structure formed by the following organs:

• Governing Committee: it is the Municipal Commission of Government with approval functions of the measures envisaged in the Plan,
  
• Advisory Commission with groups of advice: conference organ, constituted by expert appointees by the different entities related to the projects
  
• Management Equipment formed by municipal technical personnel whose principal function is that of coordinate the performances of the different municipal areas for the execution of the projects.

Difficulties for its introduction
To be a project integrated in the one which participate many entities, institutions and municipal dependencies, the coordination has been difficult to reach sometimes. In the same way the atomization of the project, with many performances within each measure, results difficult to manage sometimes.

4. Results Achieved

• Principal Performances for the improvement of the physical support and of the urban space and it's equipment: Execution level 54% [1]
  
  • It has been acted on in given streets and squares on those which is ordered, and is improved the pavement, are improved the channelings and is proceeded to the paper mills installation, flowerpot stands and plants.
    
  • After the company of the Collaboration Agreement between the Town hall of Cádiz and the Bishopric of Cádiz and Ceuta, they have been begun a series of rehabilitation performances, construction and urbanization that affect to goods of the Church, with the purpose of social character and of improvement of the urban scene.
    
  • They have been accomplished operations of solars and buildings acquisition to give them a social purpose ,that permit to accomplish actions in favor of the neighbours with special social problems. In the falls of these buildings is envisaged the economic and social activities location.
    

• Principal performances for the improvement of the economic support and of the social fabric: Execution level: 53%.
  
  • Elaboration of a financial funds Plan to the SME's in the performance zone, to date they have been approved help to six companies that they have invested in the zone a total of 51 million of pesetas, with a creation of 15 employment, and being at present in process of study other six projects that suppose an investment in the zone of 45 million of pesetas and 10 direct employment.
    
  • Installation of an open air crafts market, being this a first step for the configuration of a craft neighbourhood.
    
  • In draft phase the project of work of the Companies Center, Formation and Professional Direction, whose objective is to facilitate the small companies development that generate activity in the zone.
    
  • Publication of a book - I Catalogue "A ride by the Neighbourhood of the Pópulo", in the one which is described its historical evolution and its monuments.
    

• Training and employment Program: Execution level: 43%.
  
  • During 1995 and beginings of 1996 they were accomplished four studies directed to analyze the economic and social situation of the neighbourhoods. Of these studies emerged the formative program that to date are being imparted and that below is detailed and of which are carried imparted to 31 of December of 1997 a total of 5.500 training hours to 550 pupils:
    
    • Training Program for social disadvantage collective: they have been imparted until December of 1997, 4.470 training hours being benefitted 175 pupils, having as objective principal to provide a training directed to the acquisition of the knowledge and the necessary abilities that contribute to the increase of the possibilities of insert occupational associate of the buses in social disadvantage situation. From among the imparted courses to emphasize two weld courses that were including a program of young practice in companies of the Bay of Cádiz ending with the occupational insert of the 60% of the student body, at present there are under way two other weld courses given the success of the performance. Also it has been put under way a training program for longtime unemployed, in the one which there is in operation specialization courses in masonry, in plumbing and in electricity, being accomplished young practice them rehabilitating properties of both neighbourhoods.
      
    • Technological spaces program: They have been imparted until December of 1997, 630 training hours to 136 pupils underway of data processing matter.
      
    • Formative Program for the crafts: distributed in eight courses about crafts themes were imparted 400 training hours to 239 pupils.
      
    • Program of creation of company: at present it's being developed a course of creation of companies in the one which participate 15 pupils, with 350 training hours and whose purpose is the development of an entrepreneurial project.

• Improvement of the urban environment to 30 of June of 1.998. Some of the indicators that they can be indicated are the following:
  
  • linear meters (ml.) of installed Infrastructures:
    
    • of energy: 12,
      
    • of water: 561,
      
    • of gas: 600,
      
    • of lit public: 3.260,
      
    • of telephonic net new: 780,5,
      
    • of TV net by cable: 780,5.
      
  • Urbanization and urban furniture:
    
    • Steeled and pedestrianing zone: 6.026,66 ml,
      
    • Causeway: 2.422,41 ml,
      
    • Number of trees: 100,
      
    • Number of banks: 35,
      
    • Number of paper mills: 20,
      
  • m² from soil obtained by Agreement with the Church 2.323,78 Endowment of social and cultural equipment:
    
    • Multi-use buildings rehabilitated: 2
      
    • Acquisition of multi-use buildings: 9
      
    • Number of performances in facades: 4
      
    • ml of rehabilitated facades: 88,8
      

• Improvement of the economic texture:
  
  • Number of funds conceded to promotion of projects: 6
    
  • Number of direct employment affected to the projects: 15
    
  • total investment of the promoters of the projects: 50.606.293 ptas.
    
  • Projects in study 6.
    
  • Volume of investment of the projects in study 45.119.441 ptas.
    
  • Number of direct employment of the projects in study 10.
    
  • Sessions celebration: Crafts sessions of the 23 to the 25 of May of 1997 Issue of 5.000 exemplary of the book "A ride by the Pópulo".
    

• training Programs:
  
  • Number of accomplished courses: 25
    
  • Number of formed pupils: 550
    
  • Number of imparted training hours: 5.500
    
  • Assistant to crafts sessions: 114

Learned lessons
It is important in an integral plan as is the Urban Cádiz Plan that it will be participative in given levels of its management and that are represented the institutions and entities affected in the project, also of this collaboration have emerged agreements between the town hall of Cádiz and different involved institutions and with those which is worked narrowly for the attainment of the objectives of the plan.

Transferability
It is tried a program whose performances are transferable to other cities with marginal neighbourhoods with similar characteristics to the existing in our city thus, the results transfer of the Urban Cádiz Plan is effected in the different follow-up meetings of the Urban Plan that are organized between the different cities with Urban Plan approved in Spain under the control of the Economy and
State Ministry and concretely of the Administrative Units of the Structural Funds, in the cited encounters are exchanged experiences and results. Also the Town Hall of Cádiz is founding member from 1992 of the Permanent Conference of Peripheral Europeans Port Cities, formed furthermore by the cities of: Brest (France), Den Helder (Holland), Plymouth (United Kingdom) and Tarento (Italy) and to those which is being informing of the projects in execution. Also this project can serve as an example within international plans as can be the program Habitat II.

5. The experience in numbers
Financial Profile:
The budget of Urban-Cádiz Plan is 2.316 millions of pesetas during five years.
It's found by:

• European Union (70%)
  
• Ayuntamiento de Cádiz (30%)
  

Referencias

Hidalgo, José Antonio (1995) "Beginning to arrive the subsidy of the Urban Plan for the Pópulo" (Diario de Cádiz, 19-10-95, Cádiz) .

Hidalgo, José Antonio (1995) "Approved the first projects of the Urban Plan" (Diario de Cádiz, 26-10-95, Cádiz) .

Borrego, Manuel (1995) "The Urban Plan starts with the first meeting of Advisory Commission" (Cádiz Información, 10-11-95, Cádiz) .

Borrego, Manuel (1996) "17 cities accepted to the Urban Plan unify criteria in Madrid" (Cádiz Información, 26-01-96, Cádiz) .

Anes, Juan (1996) "The PP starts the rehabilitation of the neighborhoods The Pópulo and Santa María, included in the Urban Plan". (ABC, 10-03-96, Madrid) .

Alonso, Maria del Mar (1996) "The Pópulo will be converted into a craft and tourist neighbourhood with 2.2 billion of the Urban Plan". (El correo de Andalucía, 22-03-96) .

Redacción (1996) "Approved the training courses integrated in the Urban Plan". (Diario de Cádiz, 18-04-96, Cádiz) .

J.M. (1996) "The European Union praises the social aspects of the Urban-Cádiz Plan". (Diario de Cádiz, 28-04-96, Cádiz) .

Anes, Juan (1996) "Town halls of other regions are interested by the Urban-Cßdiz Plan". (ABC Sevilla, 15-09-96, Sevilla) .

Hidalgo, José Antonio (1997) "The Urban Plan is reactivateed with the Agreement signed with the Church". (Diario de Cádiz, 25-02-97, Cádiz) .

Hidalgo, José Antonio (1998) "The Urban closes with the Junta de Andalucia the last agreement for its development". (Diario de Cádiz, 24-01-98, Cádiz) .

Hidalgo, José Antonio (1997) "Indicias of recovery in the trade of the Plocia street". (Diario de Cádiz, 07-08-97, Cádiz) .